Sponsoring Shelbourne FC
Since 2025, we’ve been proud sponsors of the Shelbourne FC men’s and women’s teams. In 2026, we’ve stepped up this sponsorship, committing to grow grassroots football with them, grow the women’s game, and keep Tolka Park looking great! Read about all that Sheds Direct Ireland is doing with Shelbourne FC below.
Official Academy Partner
Sheds Direct Ireland are now the proud official academy partner of Shelbourne FC. It is now officially called the Sheds Direct Shelbourne Academy! It’s a great way to show our support for grassroots football and help grow the game in Ireland, as well ensuring that the youth players have the facilities and tools they need to enjoy the game to the fullest.
And if nothing else, their jerseys are gorgeous, if we do say so ourselves:
Women’s Development League
This sponsorship extends to the new Women’s Development League, a league designed to bridge the gap between underage and senior football. Shels will field an Under-23 team into this new format competition, which will feature twelve Women’s Premier Division clubs, as well as nine teams from the LOI Academy Development Programme. The first match was played this past weekend up in Ballybofey, where Shels fought back to earn a 2-2 draw with Finn Harps. You can watch the match on the Finn Harps Youtube Channel here:
Elsewhere, the U17s kicked off their season and took all three points against Dundalk:
Tolka Park
We’ve also sponsored the iconic home stand in Tolka Park – you can’t miss it:
Having spent many weekends in Tolka Park myself as a young lad, I was really proud to see our banner advertisements above the home stand. It’s a great way for us to be seen when Shels are featured on the TV – and the away fans will also have it drilled into their brains by full time! Tolka Park is a fantastic stadium and we’re proud to help keep it thriving in 2026 and beyond.
